Universal Music and Virgin Media Create Unlimited Download Deal


Universal Music Group and Virgin Media in partnership announced Monday that they would now offer unlimited downloads to enforce anti-piracy.

With this new business model, Universal will be offering its entire music catalog (free of copy protection) to Virgin Media customers as monthly subscriptions but did not yet announce the cost of this service. Virgin Media will then work to reduce piracy on its network in return.

In reaction (positive) to the new deal, Stephen Carter, British communications, broadcast, and technology minister said: " Government has a role in creating the right legal and regulatory framework for rights and copyright. However, the market will flourish through innovative commercial agreements between companies, and agreements such as this will help significantly in reducing any demand for piracy."

Mark Mulligan, an analyst at Forrester Research said, " This is a really high-stakes game, Universal and Virgin have come to the table with all they can offer."

Virgin noted that they will be talking with another three major music companies- EMI, Sony Music Entertainment, and Warner Music Group to try to include them in the new deal.

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