NIИ's Trent Reznor Rages at Apple After Latest iPhone App Gets Denied



Disclaimer: This article contains profanity taken from a quotation that may be inappropriate for young readers.

Apple has recently learned a valuable lesson: be prepared for a smack down when you deny an iPhone application from a Metal band. Frontman,Trent Reznor of Nine Inch Nails (NIИ) was VERY upset (to say the least) when Apple rejected NIИ's newest iPhone application, saying that the iPhone update contained "objectionable content" from "The Downward Spiral" and contained violations of the iPhone SDK Agreement.

Reznor immediately jumped on Twitter and publicized the news saying: "Apple rejects the NIN iPhone update because it contains objectionable content. The objectionable content reference is 'The Downward Spiral' " So OK, that wasn't so bad but then...

Trying to keep his fans informed, he then revealed Apple's email on the official band website , providing further details on the content that Apple deemed unsuitable:

The iPhone app is in violation of Section 3.3. 12 from the iPhone SKD Agreement which bans "obscene, pornographic, offensive or defamatory content or materials of any kind (text, graphics, images, photographs, etc.), or any other content or materials that in Apple's reasonable judgement may be found objectionable by iPhone or iPod touch users."

Enraged by Apple's email, Reznor responds uncensored saying:

“What do you want us to change to get past your stupid fucking standards? And while we're at it, I'll voice the same issue I had with Wal-Mart years ago, which is a matter of consistency and hypocrisy. Wal-Mart went on a rampage years ago insisting all music they carry be censored of all profanity and "clean" versions be made for them to carry. Bands (including Nirvana) tripped over themselves editing out words, changing album art, etc to meet Wal-Mart's standards of decency - because Wal-Mart sells a lot of records. NIN refused, and you'll notice a pretty empty NIN section at any Wal-Mart. My reasoning was this: I can understand if you want the moral posturing of not having any "indecent" material for sale - but you could literally turn around 180 degrees from where the NIN record would be and purchase the film ”Scarface" completely uncensored, or buy a copy of Grand Theft Auto where you can be rewarded for beating up prostitutes. How does that make sense?”

“You can buy The Downward Fucking Spiral on iTunes, but you can't allow an iPhone app that may have a song with a bad word somewhere in it. … Come on Apple, think your policies through and for fuck's sake get your app approval scenario together.”

While Reznor did not go about dealing with the situation professionally, other developers can empathize with his frustration. I'm sure NIИ music fans loved Reznor's response. Cheer up Trent, your Spring 2009 NIИ tour with Jane's Addiction and Street Sweeper Social Club starts next week!

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